Laura M. Lathan
118 Marshall St. • Phoenixville, PA 19460
Phone 484.459.1577• lauralathan@gmail.com
WORK EXPERIENCE
Marketing Coordinator 9/2009 - Present
Primary responsibilities are to implement, execute, and manage marketing strategies, campaigns and partnerships to meet the goal of increasing visibility in target markets. This includes developing collateral, web content, managing email marketing, researching and planning corporate event schedule. In addition, spearheading the move to social media by defining corporate social media plans – strategic and tactical – implementing and monitoring social media plan; including corporate blog and online community, and spurring corporate-wide interest in social media. As the main contact for various outside vendors including Gartner consultants and SEO vendor, I am responsible for building and maintaining those relationships. Sharing and reconciling data with Finance regarding budget and actual spend amounts on a monthly, quarterly, and yearly basis.
Marketing consultant/Freelance Writer 9/2007 – Present
Working with a PR boutique, creating plans for B2C clients to differentiate and create preference in customers and prospects. Providing copywriting, media research, trend evaluation, Web content and social media support for a variety clients. Pitching bloggers and print media for product placement and/or review. Also writing news articles and company profiles for a variety of trade media owned by Ash Bridge Media, including aecnews.com and cadcamnet.com.
Sales/Marketing Coordinator 7/2006 – 9/2007
Developed and executed marketing plans for all business units based on the company’s overall strategic direction. Planned, prepared EGD proposals. Successfully pitched local media for coverage of owner’s philanthropic endeavors. Served as project manager and content creator for two Web site launches (cebi-alumigraph.com and exploreexit.com). Managed all internal and external communication including PR, news, announcements and intranet. Maintained consistency of corporate identities and branding, by creating and editing copy for marketing materials including brochures, monthly e-newsletters and Web sites. Ensured completion of marketing programs by maintaining communication among various departments and organizing project team members.
Marketing Communications Coordinator 3/2004 - 8/2005
Managed a successful Webinar program with a 90% attendance rate by working with sales team to determine scope, researching and securing presenters, planning and scheduling event, crafting event message and ensuring quick follow-up. Writing and editing content for marketing and corporate communications projects: product positioning, case studies, web and intranet, and served as administrator of e-mail marketing initiative.
Assistant Online Editor 7/97-6/03
As a part of the Marketing team, ensured consistent brand messaging in all forms. Focused on feature story news and copy writing for a variety of internal and external marketing collateral, the corporate Web site and intranet. Managed long-term and short-term projects from concept through delivery, including a user awards program and corporate calendar and served as researcher/writer/editor of industry-specific, bi-weekly electronic newsletters.
Staff Writer/Copyeditor Supported marketing communications department with research, writing, editing, and management of related databases. Contributed to bentley.com and corporate marketing collateral. Acted as coordinator to manager of the Bentley user awards program.
EDUCATION
University of Pittsburgh, Healthcare Administration, Pittsburgh, PA
Baltimore City Community College; Public Speaking and Business credits.
Baltimore, MD
PROFESSIONAL EDUCATION
Project Management Fundamentals
Springhouse Computer School, Exton, PA
Siebel Call Center Training, Miller Heiman Strategic Selling, Miller Heiman Large Account Management Process
COMPUTER SKILLS
Microsoft Office, Microsoft FrontPage, Adobe Photoshop, InDesign, QuickBooks, Salesforce, Vocus, Macromedia Spectra, Siebel Call Center
Working knowledge of HTML, various open source content management solutions, marketing automation tools, web analytics tools, and E-mail marketing solutions
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