A campaign aimed at chemical supply chain executives in post-recession recovery mode. Our goals: to educate the target market on transforming to a best practices organization and position our technology as the one that meets the needs of such a transformation. View the Adapt + Adopt site. The campaign included the site, 2 guides, new booth design, a chairing role at the conference, a revamp to inside sales messaging.
An old-school take on the seat drop. For an SCM technology organization with a sponsorship at a target market-centric conference. Download 2009 event seat drop
While consulting on a project with a client in the insurance industry, I learned all about how to shop for and compare home insurance policies.
Working with the creators of What's a DAME to do?!, I produced an email campaign aimed at different audiences - retail store owners, bloggers, customers and prospects.
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For CADCAMNet.com, I interviewed Mitch Free, CEO MFG.com - the largest online marketplace serving the global manufacturing community - for this corporate profile:
Download MFG.com Offers A Global Arsenal of Parts On-Call.doc
For CADCAMNet.com, this profile about Geomagic, a large DSSP firm, and its CEO. Download Geomagic Seeks the Digitization of Everything
A case study detailing Countrywide's use of business continuity planning software in an emergency. Published in a monthly newsletter aimed at users and prospects.
Download Strohl_cwide
As part of the Bentley Systems corporate marketing department, I collaborated with colleagues on a variety of promotional, specialty publications aimed at the BIM community. This is one of them:
Download BBCinsert_s
I also served as editor of, and some time contributor to, Work It: a blog for working moms. (Please note: we closed Work It in October 2009, you can find some archives via the Internet Wayback Machine) This includes copy editing contributors' posts, creating new and interesting categories, building relationships with publicists and small business owners who are interested in garnering reviews on the site.
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